Built with clarity
and intention.

For Nirmana, the objective was to drive qualified leads through a structured paid advertising campaign focused on precision targeting, high-converting creatives, and optimized ad delivery. The strategy leveraged audience segmentation and intent-based messaging to attract potential clients while maintaining strong cost efficiency in a competitive construction market.

The campaign generated over 55,000 impressions and delivered 63 qualified leads with a total ad spend of LKR 41,947.51. Achieving an average cost per lead of LKR 665 (~$2.22), the performance exceeded industry benchmarks by 37%, demonstrating highly efficient budget utilization. The campaign successfully produced filtered, high-intent leads, strengthening Nirmana’s sales pipeline and overall conversion potential.